Robert “Bobby Trendz” Samuels Jr. is a New York–based creative director, brand strategist, and cultural curator whose work sits at the intersection of fashion, design, media, and community. For more than a decade, he has helped shape creative identities, build brands, and cultivate platforms that move culture forward through intentional storytelling.

He is the Founder and Editor-in-Chief of AoD Magazine, a design-forward publication exploring the intersections of fashion, art, architecture, and contemporary culture through the lens of enduring creativity. Under his leadership, AoD has become a destination for thoughtful editorial, spotlighting the people, places, and ideas redefining creative expression.

Bobby is also the Founder and Chief Creative Officer of The BT Collective, a multidisciplinary creative agency specializing in brand strategy, creative direction, and cultural positioning. Through the agency, he partners with emerging and established brands, founders, and institutions to develop compelling narratives, refine brand identity, and create experiences that resonate with modern audiences.

His work has been featured by Forbes and Architectural Digest, and in 2026 he was invited to join the CFDA Fashion Awards Guild, contributing his perspective to one of American fashion's most respected industry voting bodies.

His work spans editorial publishing, creative partnerships, experiential programming, and strategic consulting, united by a commitment to building platforms that are both culturally relevant and built to endure. Guided by curiosity, clarity, and a deep belief in the power of design and storytelling, Bobby approaches every project with the intention of creating work that is meaningful, timeless, and rooted in identity.