Bobby Trendz

Robert “Bobby Trendz” Samuels Jr. is a New York–based creative director, brand strategist, and founder with over a decade of experience shaping cultural narratives and creative identity.

He is the Founder and Editor-in-Chief of AoD Magazine, a design-forward publication that explores the intersections of fashion, art, and contemporary culture, spotlighting voices that are redefining creative expression.

Bobby also leads The BT Collective, a multidisciplinary creative agency rooted in intentional design and cultural storytelling. The agency partners with emerging and established creatives and brands to develop strategic vision, brand language, and creative identity that feels both purposeful and modern.

His work includes editorial projects, creative partnerships, talk series, and visual direction that elevate cultural conversation and highlight underrepresented talent.

Bobby’s approach is thoughtful, driven by clarity of intent, and grounded in a belief that creative work should be meaningful, enduring, and rooted in identity.