Bobby Trendz

Robert "Bobby Trendz" Samuels Jr. is a distinguished creative director, brand strategist, and entrepreneur based in New York City. As the Founder and Chief Creative Officer of The BT Collective, Bobby has spent over a decade transforming brands and amplifying underrepresented voices in the realms of art, fashion, and culture. His visionary leadership and innovative approach have made him a driving force behind some of the most compelling creative projects today.

In February 2025, Bobby expanded his influence by launching AoD Magazine (Art of Design) as its Founder and Editor-in-Chief. The magazine serves as a platform spotlighting emerging and established creatives, shaping the cultural conversation around design, fashion, and innovation. With its debut issue themed "Emerging Voices", Bobby has positioned AoD as a leading publication for highlighting trailblazing talent and redefining industry norms.

In 2021, amidst the global pandemic, Bobby founded The BT Collective, a creative agency dedicated to supporting and empowering fellow creatives. Through virtual forums and one-on-one consultations, he provided strategic guidance to over 50 creative entrepreneurs, helping them refine their business concepts and navigate industry challenges. Bobby’s collaborative portfolio is both diverse and impressive, featuring partnerships with renowned personalities and brands such as Wynton Harvey, Salvatore Ferragamo, Neiman Marcus, Lindsey Brittain Collins, Ron David Studio, and Elly Karamoh. His innovative campaigns have also included special projects with Mercedes-Benz New York Fashion Week and Hirshleifers with Cordell Broadus.

In 2023, Bobby launched the "ART OF DESIGN" talk series, a platform highlighting the voices of Black and Brown designers shaping the future of creativity. Partnering with organizations like Soho House, The Gathering Spot, and IPG Health, the series has hosted events in New York, Chicago, and Los Angeles, offering intimate insights into the career paths and design philosophies of emerging talents.

Bobby's influence extends into beauty and lifestyle. As the Director of Special Projects and Organic Social Media at Aunt Jackie's Curls and Coils, he produced the "Rooted Conversations" talk series in collaboration with Soho House, fostering meaningful dialogues that align with the brand's values. His partnerships with designers like Sami Miro Vintage and Bach Mai during New York Fashion Week SS24 were recognized in Essence Magazine, further cementing his commitment to promoting diversity and inclusion on the runway. His creative direction for Aunt Jackie's "Braid and Twist Collection" earned the Best Brand and Beauty Launch of 2024 award from Ebony Magazine, showcasing his ability to craft compelling brand narratives that resonate with diverse audiences.

Beyond his professional achievements, Bobby is a mentor and advocate for emerging creatives. His personal philosophy of discipline, imagination, and faith drives his approach, encouraging others to embrace their individuality and pursue their creative visions with conviction. With his unparalleled expertise, forward-thinking mindset, and commitment to elevating creative voices, Bobby Trendz stands as a transformative figure in the industry.

“With an unwavering commitment to growth and innovation, we continuously cultivate new and captivating collaborations that promise to push boundaries and inspire.”