THE BT COLLECTIVE

The BT Collective is a multidisciplinary creative agency led by Founder and Chief Creative Officer, Bobby Trendz. Rooted in intentional design and cultural storytelling, the agency crafts brands that resonate with people. Through Brand Strategy, Brand Ideation, Creative Direction, and an Organic Approach to Public Relations, The BT Collective transforms vision into identity and ideas into impact. From emerging creatives to established brands, we specialize in crafting narratives that are as strategic as they are soulful, shaping how brands are perceived, felt, and experienced.

Headquartered in New York City, The BT Collective continues to redefine what it means to create with purpose.

Core Service Framework

Brand Strategy

We help brands uncover and define their unique identity. Through in-depth discovery, audience insight, and competitive positioning, we craft the strategic foundation that guides every creative and business decision. Our approach ensures that every visual, message, and moment is intentional and rooted in purpose — transforming brands into movements.

Brand Ideation

This is where vision meets innovation. We conceptualize ideas that capture cultural relevance and align with your brand’s ethos. From naming and campaign concepts to product direction and experience design, our ideation process connects creative thinking with strategic foresight to build ideas that feel timeless yet current.

Creative Direction

We lead the visual and narrative execution of your brand. Through art direction, campaign styling, digital storytelling, and multi-platform production, we translate strategy into aesthetic excellence. Every frame, layout, and composition is curated to communicate identity, emotion, and intention — ensuring cohesive and impactful storytelling across all mediums.

Organic Public Relations

We believe that the most powerful press is rooted in authenticity. Our PR approach is organic — built through storytelling, meaningful partnerships, and cultural connection rather than paid placement. We help our clients attract the right attention by aligning them with the right people, platforms, and moments that amplify their voice naturally.